We have prepared a practical guide (playbook) for product managers.
If you want to become a better product manager, this book is for you.
If your company needs to develop better products and services, this book is for you.
It will help innovators bring their ideas to life, product managers do their jobs better, and aspiring product managers get their dream job.
You can purchase the ebook in ePub and PDF format directly on this page.
Do you have any questions about the book? Or would you rather take the product management course?
What you will find in the book
1 / Product basics
Basic concepts, innovations and their types, business model.
2 / Product management
Product artifacts, vision, strategy and roadmap. Product documentation and processes. Product and service performance management.
3 / Product discovery
Personas, JTBD, Value Proposition, Lean Canvas, prototyping, product-market fit, validation.
4 / Product delivery
MSP, agile development, project management, release management,
Go-To-Market, data-driven development.
About the author
David Spies
I have been a product manager practically my entire professional life. I have experience with product development in telecommunications, IT and cloud services, as well as in SaaS applications. I have worked for multinational corporations as well as startups.
Over time, I realized that relying only on personal experience, intuition, or trial and error is not effective in product development and management. I began absorbing the rich know-how in product development from leading authors. Through this, I became familiar with a number of excellent frameworks such as JTBD and Design Thinking, as well as agile approaches and methodologies for managing services and projects. Not everything, however, is directly applicable in practice. That is why I selected the most practical and useful aspects of the various innovation frameworks. Thanks to hands-on experience, I was able to combine them into a comprehensive framework called Mixed Product Arts, which is presented in the book of the same name. I believe this book will support other product managers in their work, just as it helps me.
